Let’s get started with first exploring what a landing page is about.

A landing page a single webpage formed precisely for promotion and advertisement campaign in Digital Marketing. A place where a visitor “lands” once they click on Google AdWords or related.

The landing pages aimed to have a specific objective which is known as Call to Action (CTA).

The clarity of objective the reason what makes the landing page the finest option to increase conversion rates of your campaigns. In online advertising, a landing page occasionally recognized as a “static page” or a “lander”, or a “destination page”, a particular web page that performs in reply to clicking on an online advertisement.

Landing pages used for the Lead generation. The action of the visitor on the landing page determines the marketer’s conversion rate. A landing page generally showcases the details of the advertisement in a precise manner. In order to increase the effectiveness of the advertisement, these landing pages often linked to social media or search engine marketing campaigns. The primary objective of the landing page to convert the traffic into leads or sales. If the objective to achieve leads, the landing page displays modes for the visitor to get into contact with the business, a phone number, or an inquiry form. For sale purpose landing page will have a link on which if a visitor click, it will open a shopping cart or checkout link. By examining activity created by the linked URL, sellers can use click-through rates and conversion rate to define

A strong and effective landing page can lead to maximizing the traffic conversions for your campaigns. Instead of giving a source direct to the websites where a visitor might get confused for what they are looking for, one can direct them to a specified designed page where they can see precise information but useful.

The fundamental difference that landing pages are basic, simplified and have no disruptions.

What is a website?

Identified with a domain name, a website a collection of web pages which also comprises of multimedia content published on one web server at least. Some remarkable examples are Google.com, Wikipedia.org, amazon.com, Facebook, yahoo.com and many more. A website accessible via IP implies public Internet Protocol network, or a private local area network (LAN), Internet, by ascribing a uniform resource locator (URL) that classifies the site.

A website can be a personal, government, corporate website for a company, e-commerce sites or an organization website dedicated to a specified topic or objective diversified in various fields like social networking, entertainment, and news website or informative. All openly accessible websites jointly add up to the World Wide Web, however private websites, such as a business’s website for its personnel, and a part of an intranet.

A website or web page not alike. To simplify, a Web site a collection of Web pages. For example, Facebook a Website, but made up of millions of Web pages. Web pages can be accessed from an array of computer and Internet-enabled devices of different size, laptops including desktop computers, smartphones, and tablet computers.

A website hosted on a system referred to as an internet server, also known as associate hypertext transfer protocol (Hyper Text Transfer Protocol) server. These terms also refer to the software package that runs on these systems that retrieves and delivers the online pages in response to requests from the website’s users.

What makes the landing page and a web page different?

The key dissimilarity that they are brief and have no disruptions.

An excellent homepage mainly does the following things:

  • Take up your root domain (Let www.websitename.com)
  • Gives a complete summary of what your business does
  • Links to each significant permanent page of the website
  • Conveys visitors how to connect with you in other

 On the other hand, more often a landing page:

  • Created to obtain traffic from several definite sources.
  • Encourages visitors to take one specific action
  • focused on a particular topic or offer throughout the page
  • Not essentially planned to be a constant part of your website

The principle, objectives and the traffic source of a landing page are diverse from the homepage, so it’s critical to make sure that you optimize both for their intended purpose. Both differ in 4 key areas.

The basic 4 key areas

Audience and the purpose  

The audience the chief key difference between your homepage and landing pages. The landing page needs to be personalized according to the type of audience.


However some people use similar data as on your homepage, a landing page must have the content that is specified precisely to the product, or service to advertise.


Landing pages focused on one aim to convert traffic. However, the website has several job roles.


The major difference between the two that a landing page is action-oriented that inspires the traffic to convert.


A website has a lot of information and links. The objective to provide plenty of information to the targeted audience. A landing page has only relevant content which only focused on sale or generating leads. A landing page a more concise and simplified version of the website to gather information or to sell a product. However, website work for many goals, landing pages focuses on the particular audience aiming and conversion through paid search, creating them an essential part of digital advertising methods.

Hence, providing big benefits. Make the audience understand why and how to get in touch with you. That exactly what your landing page needs to do.


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