Website Optimization is the main focal point of website design that ensures the success of online business. An impressive website can be left unseen by visitors if the load speed of web pages is very slow. Speed is the foremost aspect when it comes to competition in online business.

Few seconds load time delay might cost:

  • 15% page views
  • 10% conversion loss
  • 20% decrease in satisfaction of customers

Before moving further dig deep into the website and analyze the factors in which your website is lagging behind and bottle necking in the success of your website. Analyze the loopholes in the success and optimize website speed.

What does page speed mean?

The page speed refers to the time taken in totality with media files and web pages are downloaded from hosting servers and displayed on a desirable web browser. The duration between link clicking and displaying content on a web browser.

Check the speed of your website

Website Speed Test Tool is recommended to know the actual website speed. The key CDN tool is used for checking website speed or Web Page load speed.

Load and Test your website

Load your website to analyze what aspect is causing bottlenecks. Tools are available to assist in testing a website and can be useful in scaling out a better platform.

  • Wonder Network

An easy process of accurately performing load testing by keeping a record of usage with browser and playback from the server.

  • Blitz

Test the performance on web apps, websites, and APIs.

  • Loader

Load test your website that stresses your web application with more than thousands of simultaneous connections.

Top 20 Ways for Website Speed Optimization

Top 20 Ways for Website Speed Optimization

How to boost up the speed of your website

Plenty of aspects affecting the amount of time a website takes to load so they enhance the speed and user experience of a website.

We have 20 tips to optimize your website by decreasing page load time and enhancing web page speed and user experience.

  • Use of CDN

CDN stands for a content delivery network that delivers content to your audience from server closest to a visitor’s geographical location. Therefore, CDN can boost the speed of your website.

  • Change web hosting

Even after investing all efforts and time on optimizing a website, it is still loading at very low speed and that is because of delay in server response time. Switch to a different web hosting for faster response time. Various hosting packages are available to boost the response time.

  • Remove unimportant plugin

The number of plugins installed that are of no use and simply causing a website to load very slow, check out the plugin files that are decelerating the speed of a website by using Pingdom’s speed tester tool. The website seems to be broken at certain places or slows down gradually when plugins conflict amongst themselves.

  • Lazy load images

Website with multiple images uses lazy loader to load images as soon as a visitor on website scroll down the page. BJLazyLoad is the effective tool for WordPress users.

  • Upgrade hosting package

One can upgrade the hosting package with current web hosting. Numerous web hosts provide multitude packages like SSD hosting and shared hosting that enhance the speed of a website.

  • Compress Images

Reducing file size does not mean low-quality images or loss of visibility and clarity. Image uploaded can be compressed with the help of “EWWW Image Optimizer”.

  • Minify code

Minify code by removing unnecessary code that lowers down the speed of a website. W3 Total Cache is a caching plugin if these minify code conflict with CDN or plugin then they can destroy design of your website.

  • Change theme

Switch to some other theme as some of them slow down because of poor code or bulky code.

  • Eradicate broken links

While loading a website if a browser begins to get across broken links for the file it is loading, then it might lower down the speed of a website. Broken Link Checker is a plugin used for broken links.

  • Convert PNG to JPEG image

PNG image is lossless as they restore every detail about the image. PNG images are larger when compared to JPEG that means they will gradually lower down the speed of a website. You can use an image with transparent background but still, JPEG is the preferred format for images. Another option is compressing image file but the PNG compressed files are lossless still.

  • Optimize tables in the database

Spammy comments and revisions need to be cleared out from the database to reduce database size and boost speed of the website.

  • Remove 404 errors

404 errors are must to be fixed as they might make difference. It will detect the broken links and is alike to #10.

  • Avoid Gifs

Gifs are big files in combination with multiple images so avoid using them on the website. You can use it by compressing the image with the help of Ezgif.

  • Resize image

Try using smaller dimensions of the image not the size of the file. Images of small size is a way to reduce the load time of your website.

  • Avoid content of 3rd party

As content from 3rd party will be loaded from an external source so it might hinder the speed of your website. In absence of 3rd party content website speed can boost a bit.

  • Prefer static pages

Static pages are constant they don’t change frequently and are visible to the visitors as they were created and stored.

  • Discard Whitespace

Whitespaces such as text line breaks, double spaces, and tabs in HTML code just add on the space to file size, so removing it might reduce the size of HTML files using HTML Compressor.

  • Avoid using redirects in excess

Redirecting a page to multiple redirected link is a highly time-consuming process and that slow down the speed of your website.

  • Remove pointless images

Adding 4 images with the same context is a real burden on your website. Images must add some value to the context of your visitors to your content.

  • Clean your code

Some of the codes like free WordPress theme code has messy and superfluous lines and characters that reduce the speed of your website. A tool with Dirty Markup is recommended to clean up the code.


Get your page load time as you want is a difficult task but has a great impact on the performance of your website. Check out the factors affecting the speed of the website and those factors impacting load time.

Spend time on the following tips and optimize the website speed and make a huge difference in the success of your website and conversion of your business.

Share the wins that will highly improve the speed of your website?


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